By Rahamatu-Lahi Zakaria
In an effort to let Farmers enjoy the fruit of their labour, CountryWise Communication is taking a new approach in the education of farmers for the best practices that yield a healthy and bumper Harvest for farmers in the Savannah communities.
Instead of only producing documentaries, the organisation is looking to work with musicians to produce song relating to agric that speaks to these farmers in their own languages about the best practices in agric.
The first collaboration is with Chuggu boys. The Tamale based traditional musicians worked on the first song and sang in English on the best practices on how to cultivate soya beans for a healthy and bumper harvest.
The project was funded by Cabi, an agric organisation, that is interested in the production of Soya beans.
Mr. Raymond Vuol, director of CountryWise communication in an interview with Sanatu Zambang said, the project with Chuggu boys is the beginning of such partnership with musicians to produce agric content for farmers and they are hoping to work with other musician to produce songs in their local dialect on the best practices in agric.
With this initiative, CountryWise Communication hope to attract more people at the screening centres and engage them as well.
CountryWise Communications is a social enterprise focus on bringing social and behavioural change of farmers by producing high quality video communication content on the best practices in agric. These videos content are screen to communities in their own local languages.
The organisation has over the past years produced and screened documentaries in over 200 communities in the Upper West, Upper East and Northern regions respectively using motto king to transport their equipment from one community to the other.