Countrywise communication Ghana in collaboration with Cabi, on monday, the 28th of May 2018, premiered a campaign video for soya bean production at the Oasis lounge in Tamale.
The event brought together partner organizations, government officials and the media.
The video documents the best practices in the production of soya bean from seed selection, land preparation through to post harvest activities. This information is additionally summarized into an engaging song by Choggu Boys
The video also explains how farmers can use inoculants recently developed by Sarifix for better and bumper crop yield. The video shot in English, will be translated in to 8 different local dialects and viewed to over 200 communities in the northern, upper West and upper East regions of Ghana.
The aim of the campaign is to increase soya bean production in the three northern regions by providing relevant information to local farmers through videos and other interactive media.